Economics and Globalization Essay

Everyday you hear it on the news, you read it in the papers, you overhear people talking about it†¦and in every single instance the world globalization seems to have a different meaning. So, what is globalization?, there were a lot of debate about this issue. At a top political and economic level, globalization is the process of denationalization of market, political and legal systems. The consequences of this political and economic restructuring on local economies, human welfare and environment are the subject of an open debate among international organizations, governmental institutions and the academic world. (7, www.globalization.com/intro.cfm) â€Å"What is globalization? Is it the integration of economic, political, and cultural systems across the globle? Or is it Americanization and United States dominance of world affairs? Is globalization a force of economic growth, prosperity, and democratic freedom? Or is it a force for environmental devastation, exploitation of the developing world, and suppression of human rights?†( www.globalization101.org) Globalization is not a phenomenon it is not just some passing trend. today it is an overarching international system shaping the domestic politics and foreign relations of virtually every country, and we need to understand it as such†. Globalization is much like fire. Fire itself is neither good or bad. Used properly, it can cook good, sterilize equipment, from iron, and heat our homes. Used carelessly , fire can destroy lives, towns and forests in an instant. As friedman says :†globalization can be incredibly empowering and incredibly coercive it can democratize opportunity and democratize panic. It makes the whales bigger and the minnows stronger. It leaves you behind faster and faster, and it catches up to you faster and faster. While it is homogenizing cultures, it is also enabling people to share their unique individuality farther and wider†.*+(web) But the question here what is driving globalization?, globalization â€Å"Is driven by the strategic responses of firms as they exploit market opprtunties and adapt to change in their technological and institutional environment, and attempt to steer these changes to their advantage. The O E C D groups the factors shaping globalization into four general categories, which are inter-linked: -firm behavior : Strategic , pre-emptive and imitative behavior. Exploitation of competitive advantages: use of superior technology , organization, production or marketing. Consolidation of competitive advantages: gain access to highly skilled people, advanced technological and commercial infrastructure, lower Labour costs, and raw material. Organizational changes; adoption of lean production methods and more horizontal internal and external organizational structure. -Technology Related factors† declining computing, communication, co-ordination and transport costs. Increasing importance of R &D , coupled with rising R & D costs. Shortening product lives. Shortening of limitation time lags. Rapid growth of knowledge -intensive industries. Increasing customization of both intermediate and finished goods. Increasing importance of customer oriented services. Economic factors Availability of key production factors Productivity differentials. Fluctuations in exchange rates. Differences in the business cycle. Catching up by lagging economies.† (changing paradigms , Thomas Claake and stewaat clegg, p90)). But according to Thomas Friedman in his book Lexus and the Olive tree he explains three major factoes for the spread of globalization: Which are -the democratization of tecngology. – the democratization of finance. -the democratization of information. International expansion has been driven by firm strategies based on their technologies and organizational advantages shaped by a number of factors of government policies,  technological factors driving expansion include the rapid growth of knowledge intensive industries which are foreign investment intensive industries which are foreign investment intensive use intra firm trade intensively and  collaborate externally in development the need to recop growing R & D costs find highly trained and skilled workers and organize production more efficiently underpinned by declining communication and transport costs. Increase importance of customer sevice. Macroeconomic factors include market development in different countries and region. Avalibility of key production factors, product differentials, fluctuation in exchange ates, differences in business cycle, catching up by lagging economies. Government policies , significant influence firm strategies by liberalizing capital investment and trade flows, promptly regional integration and promptly competitiveness. Trade policy of liberalization of trade and invested are enabling factors which have driven global expansion and increased the integration of production and markets.competiton policies(changing paradigms , Thomas Claake and stewaat clegg, p90)). Second, the techmolgy, people have been able to travel the world for the past 500 years, the difference now is that they are connected immediately.Th internet boom in 1990 made people relaise that business could operate more or less unconstrained by geography, 24 a day , 7 days a week , 365 day a year. This new faster moving changing business environment have driven companies of all sizes to organize themselves into smaller more responsive , focused unti. The faster that drives globalization is making behavior is more tribal. John Nasibih, author of global pardox argues that the more we become economically interdependent the more we hold on to what constitute our core basic identity. Implementing a homogenized western culture, such countries as indousia , Russia , france have passed laws to preserve their identity. Matters are further complicaty by the shift from trdational nation states to network. The role of diasporas in developing the economic and political fortunes of many counties is significant . See the role of the chiness  dispopora in driving the economic development of many asian states. Technology is driving a global changing in many other areas, affecting the context of strategic decisions.Laura D’Sndrea Tyson, dean of London Bsuiness School and a leading economic adviser to Bill Clinton from 1996 to 2000, highlighted the main forces driving globalization: The basic factor driving is technology .its trite to day but its true ./ the two major development taking place in the world are demographic and interconnectedness. Interconnectedness is about transportation and communication and that driven bytechnolgy. Demographic is actually about biotechnolgyical science. (Kourdi, BUSINESS STRATEGY) Tecnhlogy did not inevent a new business paradigm but it has transformed business opening up a multi trade of ways to add value, increase sale, reduce costs and manage more efficiently. Understanding the nature of this transformation is valuable for decision making. An information firestorm rages in most business and how it is manges is crucial to success. A consequenceas of the increase in line activity is that information can be leverages to create new sources of value . it is important to combine the power of information and technology qwith common sense approach to management. So tech. And infor, are very importat factor what also effect the economy which also cause globalization. (Kourdi, Business strategy).

Emphasizing Cultural Attributes Essay

Abstract Students identified for special education programs, either for the gifted or for students in need of more intensive instruction, are often identified solely by their qualifying label or diagnosis in close to all circumstances. The emphasized focus on this one attribute often results in a lack of acknowledgement for the culture of the child and how that culture affects learning style and social behavior. The students in these programs may not have the self-awareness to know and be proud of their heritage nor might their peers have an idea of how each are the same and different because of these ancestral qualities. This lack of recognition disrupts the efforts that both schools and communities put forth in establishing multicultural environments for learning and socializing. It causes people to view special education students with a narrow perspective which then affects the manner in which they ultimately view all other groups. Reversing this trend and helping people to consider special education students as whole persons is achievable through simple yet intensive education of both students and professional educators. A combination of special education curriculum and professional development focusing on differentiation between cultural characteristics and label-related behaviors would provide the framework, tools, and training needed to implement a consistent education about cultural diversity as well as broaden the awareness of administrators, teachers, and instructional staff regarding different cultures and ways of life. Resistance from districts or schools would be challenged with research based findings and statistics as well as active experiences from educational establishments already piloting the program. By infusing a diversity curriculum for special education and helping professional educators to consider these students for all of their natural qualities, including but certainly not limited to their qualifying factors for special education, the multicultural movement is perpetuated. Teachers are the greatest role models for both students and community members. Providing curriculum and training in the area of cultural diversity empowers teachers to make subtle and grand changes to their schools and communities. Throughout our education system, students are labeled and categorized so as to ensure proper delivery of instruction and academic services. This labeling process occurs via a series of assessments, observations, and includes correlation with any accompanying medical diagnosis or characteristics of such. Students whose assessment results place them outside the average or normal range are grouped either as â€Å"gifted† or â€Å"in need of more intensive instruction† and placed in special education. Once in a special education program, these students are primarily identified by their diagnosis, such as autistic or cerebral palsy, or label, such as gifted or savant. While this information is crucial to developing an academic plan that will challenge the student and initiate academic growth, these labels tend to cause educators and instructional support staff to lose sight of the student as a whole person. By failing to identify the cultural characteristics of students in special education, the school system makes itself vulnerable to failing the child. Children and their behaviors are shaped by their lifestyles at home and in the community. Households adhere to a variety of procedures and routines from how to manage hygiene to cooking practices to sharing and interacting with others. For students with additional traits that yield enrollment in special education, it is crucial to consider the cultural aspects of their lives so as to enhance the effectiveness of instruction and learning. By disregarding cultural characteristics, the students are at risk of being seen only for their disability or label and provided instruction based on statistics and research taken on other children with similar labels rather than truly individualized for each student. As a special education teacher, I can attest to the simplicity of developing lesson plans based on the disabilities seen in the classroom. Particularly if the classroom is tailored to one diagnosis, such as Autism, using pre-determined and proven methods that lend themselves to the disability are an easy way to deliver instruction and leave oneself believing the lesson was the best it could be. Unfortunately by adhering to published numbers and data collected about other students, scholars suffer both a diminished accessibility to the curriculum as well as misidentification of demonstrated behaviors during both academic and social time. When blinded by published data, educators are more prone to eliminate behaviors that are undesirable under the heading of the disability or label even though the same behavior is common in the culture of the student. Scholars are unable to fully connect with instruction or activities because cultural traits related to learning may be redirected or stopped. In a way, by identifying the student only by qualifying label and not also by gender, culture, or race, the school system is inadvertently causing the students to become more engrained in the shortcoming of their disabilities rather than giving them the knowledge and tools to overcome their obstacles. Additionally, the school forces the students to assimilate to a model of non-culture which results in a total loss of culture identification. In the case of gifted students, not emphasizing cultural differences leaves these leaders of the future short-handed in both social and networking skills. They will lack an understanding of themselves which can isolate them from their cultural peers as well as damage their ability to associate to their peers and colleagues both as children and as adults. Students, professional educators, and the community would benefit from a combination of diversity curriculum and professional development addressing the topic of cultural diversity in special education. As role models for both the students and the community, teachers will reap the most benefit from implementing such a program as well as have the greatest influence over the effectiveness of the results. By establishing a cohesive awareness about the cultural identities of students in special education, the manner in which the students and the community view all social groups will be improved. (MAISD, 2013) Curriculum written to the level of special education students would help both gifted and underachieving students gain a greater understanding and perspective about cultural diversity, allowing them to identify themselves and their peers as members of rich and honorable histories. (Minnesota State Colleges & Universities, 2013) This curriculum would parallel that of general education curriculum but with modifications to make it more accessible to the target audiences of special education. Additional lessons and activities about self identification and awareness, stereotypes of different cultures, comparison of cultural practices, and comparison of specific cultural behaviors and disability-related behaviors provide the foundation knowledge that many special educations students are lacking. Curriculum for special day classes would include creating consistent visual cues for identifying different cultures and the basic characteristics associated with each one. Gifted students would be given opportunities to delve into deeper thinking about their own heritage in comparison to that of their peers, the pros and cons of how different cultural lifestyles and attitudes affect society and the economy, and project how different cultural attributes may affect the future. (Schroeder, 2011). Implementation of this curriculum would be coupled with professional development for all school personnel. The professional development would focus on identifying students in special education by culture, gender, and race in addition to diagnosis or qualifying factors. Participants would receive a general foundation education about how different cultures look in the classroom and how those behaviors mimic the behaviors related to different disabilities or levels of genius. For example, students with Asian heritage tend to avoid eye contact which is also a classic trait of Autism. An Asian student with an autism diagnosis should not be encouraged to make eye contact with adults even though eye contact is an area of social interaction that many autism programs focus on improving. Data taken on the student’s behavior should not include frequency of eye contact because results will yield poor performance that may or may not be related to the disability. In addition to increasing understanding in this area, teachers will be given the knowledge to find students whose cultural behaviors may have led to a misidentification for special education. Our public school system continues to demonstrate a disturbing number of students who have been wrongly identified for special education due to cultural characteristics or inability to relate to assessment tools because of cultural experiences or beliefs. By learning to differentiate between cultural and disability/label related behaviors, teachers will have a first-hand opportunity to ensure that all students are placed in appropriate classrooms offering them a just-right challenge. Professional development will include information about different White cultures for these students are often lumped together as â€Å"cultureless† and therefore disregarded as displaying behaviors that can be attributed to their heritage. (Perry, 2001) White students come from a myriad of ancestries; French, South African, Australian, Spanish, Welsh, and German to name a few, and each display their own unique array of culturally related behaviors. For example, the French culture adheres to hygiene practices that are different than most cultures. As a result, a French special education student may be adverse to water because of lack of exposure. It is important to refrain from automatically attaching the adverse reaction to sensory disregulation or irrational fear, two common characteristics of many disabilities. A special education student with South African roots may only eat meat and avoid vegetables, which reflects the heavy meat diet enjoyed by persons in this region. (Oplan, 2013) It would be easy to label this as â€Å"finicky eating† and relate it back to a diagnosis of Autism or Down Syndrome, disabilities that often manifest a very limited diet. Doing so, however, damages the child and his perception of his culture as it relates to American society. Implementation of curriculum and professional development would be relatively simple as long as districts and schools are willing to make an attempt. Upon introduction to school districts, both the curriculum and training would be supported by research based findings and statistical information regarding instances of misidentification for special education, the rise of disability diagnosis as compared to the increase of culturally diverse students in public school, parallels between cultural and disability related behaviors, and rates of school failure of students whose cultural needs were not served in the classroom. The program would include additional training for district selected educators to act as support personnel for both the curriculum and training as well as regional support contacts. An online live chat forum would be established and made available 24 hours per day, seven days per week to allow educators to exchange ideas, discuss challenges, and share successes. Teachers would have opportunities to provide feedback so as to keep the training and curriculum current as well as help them feel acknowledged and empowered to continue implementing the program. Education of special education students beyond the basics is crucial if they are going to have the tools and knowledge needed to actively participate in their communities as adults. In order to interact socially with others as well as protect themselves from bigotry and slander, these students need to understand cultural differences and how those differences both benefit and plague society. They need to know what their role is in establishing a greater sense of multiculturalism in school and the community and be able to share information so as to educate others. Gifted students need a well rounded education about the world and how it interacts, most especially as related to cultural differences. They need to know how to find the threads of commonality among cultural groups while simultaneously celebrating diversity. By maintaining these skills, the students will be in the best position to have a positive influence on society and increase cultural awareness and understanding as well as diminish misguided stereotypes about both disabilities and cultural behaviors. References Minnesota State Colleges and Universities. (2013). Building Respect for Diversity. Retrieved from http://ctlrespectdiversity. project. mnscu. edu/index. asp? Type=B_BASIC&SEC= %7B9F44AF3C-4968-437C-88B2-3AFE80A0D1DD%7D MAISD. (2013). Multiculturalism and Diversity. Retrieved from http://www. muskegonisd. org/ academicservices/for-community/multicultural/ Schroeder, Connie. (2011) Infusing Diversity into the Curriculum. Retrieved from http://www4. uwm. edu/acad_aff/climate/2011_campus_conversation/march11-infusing-diversity-presentation. ppt Perry, Pamela. (2001). White Means Never Having to Say You’re Ethnic: White Youth and the Construction of â€Å"Cultureless† Identities. Retrieved from http://jce. sagepub. com/content/ 30/1/56. abstract Oplan, David. (2013). South Africa. Countries and Their Cultures. Retrieved from http://www. everyculture. com/Sa-Th/South-Africa. html#b Banks, J. A. & Banks, C. A. M. (2012). Multicultural education: Issues and perspectives. (8th Ed. ). Danville, MA: John Wiley & Sons, In.

Agile versus Waterfall Assignment Example | Topics and Well Written Essays - 1250 words

Agile versus Waterfall - Assignment Example Each of these methods has its own area of influence in which it is applicable. I briefly present the background of two methodologies before comparing them. Waterfall is traditionally defined to be a sequential approach or linear method for project management and implementation. In this approach, the project is completed in distinct stages with proper planning from start of the project right till the end. Each segment of the project is completed by different sections or groups of the team for ensuring the timely completion of the project (WATERFALL vs. AGILE METHODOLOGY, 2008). The stages of the waterfall method are presented below. Design: In this phase of project analysis and implementation, design of the software is performed. The desired IT solution is proposed that considers the use of specific tools like programming languages or other software and algorithms required for implementation of projects. This is a classical approach. Modern software and IT developers are moving towards modern tools like Agile framework that is based on iterative approach. The salient features of Agile Software Development approach are presented below (Kroll, 2004). Figure 3 shows the comparison between two approaches for project management in the light of various factors as time scale between specification and implementation, discovery of problems time duration, distance between customer and developer, and planning scale. We can observe, each project management approach has its own applications and none can be universally regarded as better over the other. Figure 4 shows the cost of changing the requirements of the project for the two approaches of project management. It is pretty much clear that, we cannot reverse the project implementation in sequential style of waterfall. While in Agile approach, we are continuously adapting our approach according to the results and requirements. The implementation is not planned completely. It adapts to the

Aesthetic and political issues raised by large surveys of womens work Essay

Aesthetic and political issues raised by large surveys of womens work - Essay Example Nature and culture has influenced women to diversify artistic works (Art & Australia, 2008). Women involvement in these changes borrows from the view life experiences and the motives for outstanding results are the central pillars that govern the actions of women. It is difficult to outline the political issues raised without looking at the social issues connected to women art. Participation of women in different professions has increased tremendously due to increased working opportunities. Women are also involved in the formulation and implementation of various reforms in the health sector and the provision of affordable care for children. This has raised different demands that women thrive to meet. The main demand by women is access to various professional fields as well as the demand for equal pay. This represents the ways in which women are approaching different aspects of their social life, professions and their private lives. The early participation of women in arts has a cultu ral impact on the modern societies. This change in culture manifests itself clearly by looking at the shift of women working in early sculptures to the present day visual arts. ‘Contemporary Australia: Women’ exhibition presents a good avenue for modern artists to discuss various issues related to art. Artists use the mass media to reveal different selections of women in the recent years. It has created visual arts, which is a new branch of arts. Women have influenced the cinema world showing how their involvement in art has changed the nature of contemporary art. Feminist art has brought about discussions and dialogues among different artists. It is also worth to note that... Many challenges have faced women artists including difficulties in trading, marketing and developing their skills in art. Gender biases and societal stereotypes are the main cause of these challenges and difficulties. Their endurance to these challenges and difficulties has changed the field of arts in the world. Australia represents the countries that recognize the contributions of different women artists to modern art. This revolution of women artists began during the time of the feminist movement that fought for the rights of women in arts. ‘Contemporary Australia: Women’ is an exhibition that helps in measuring and recognizing how women artists diversified and continue to diversify the field of arts. The exhibition contains different artistic works, which include paintings, films, sculptures, photography works and other forms of arts. The exhibition also comprises of works by young artists, how they develop their work out of a good understanding of identity as women artists. It explains the current position of women in the contemporary world by considering the views and opinions of different women artists in the world.

People management practices adopted in Innocent Essay

People management practices adopted in Innocent - Essay Example 78). The recent years in the company have been marked by an increased need to change in the human resource management functions. The changes includes more focus being put on managing people to take part in the implementation and formulation of business strategy to meet the company’s objectives. These changes have been effected in the business environment following the revolution in globalization, information technology and competition. The environmental changes have been effected on the company as it needs to quickly adapt and deal with the general strategies and practices in important areas like productivity, marketing, human resources and employment structure. Innocent Drinks management tends to direct its investment in the employees considering them as partners so as to have the business grow and gain a sustainable competitive advantage. Innocent business falls in a complex and dynamic environment. Just like most of the businesses in the market, Innocent has taken more cons ideration in external factors like economic, political and legal environment in an effort to keep growing and maintain its competitive advantage. One of the key management practices employed by innocent is cost leadership that is commonly associated with Porters approach of gaining competitive advantage. ... One of the key management strategies that has ensured success in Innocent is its innovative approaches to leadership, induction, recruitment development, communication and engagement. The innovative approaches have led Innocent Drinks Company to grow to the extent of enjoying an 80 per cent share in the UK market (Kotler and Armstrong 2000, p. 34). This strategy that has been primary designed to assist managers and leaders within the company to employ a new mindset for the success of the business has also been adapted in the induction, communication, cultural change and training based on team work. As a result, Innocent Drink Company has managed to bring out the best of its people through adopting unique approaches. Such approaches challenge the leaders in the organization to review the manner in which they operate. Innocent has moved to shape a supportive, informal and fun environment in its work place and has also come up with an authentic culture of respect and trust that is based on its core values. The management strategy includes the recruitment of enthusiastic, energetic and passionate people as well as engages, motivates and empowers the people to work with autonomy and freedom. The company’s strategy is an illustration of a leadership style that is relaxed and it has been managed in a manner to avoid its internal silos. Innocent’s communication strategy has been effected such that it cuts across the business and it instigates enjoyable and lively team meetings. This approach has resulted to Innocent being regarded as an engaging and attractive working environment. The basic working principle of Innocent is to produce smoothie drinks that are simply made from fresh juice and fruits,

Legalizing drugs Essay Example | Topics and Well Written Essays - 1000 words

Legalizing drugs - Essay Example ‘This means buyers and sellers cannot resolve their disputes with lawsuits, arbitration or advertising, so they resort to violence instead’ (Miron, 2009). This led Miron to controversially conclude ‘the only way to reduce violence is to legalize drugs’. I aim to discuss arguments supporting the controlled legalization drugs. ‘The legalization of drugs would massively reduce organized crime’ (Micklethwart, 1994). Legalization wouldn’t mean the existing ‘evil drug pushers’ controlling the market. Instead, official legal businesses (e.g. cigarette companies) would take control of the drug industry. ‘The number of drug related murders would fall because turf battles would be settled by law instead of gun fire and corruption/blackmail/bribes by drug dealers to judges, government officials and the police, etc would diminish’ (Micklethwart, 1994). Cussen and Block (2000) also claim that the price of drugs could fall if they are made legal due to increased competition amongst drug companies, which could reduce theft, and murder rates among addicts in order to get their next ‘fix’ because they wouldn’t need as much money to afford them. The increased availability of drugs could therefore decrease drug-related crime. Drug revenues of cartels (often international organisations which support terrorism and add to violent crime) could also diminish due to drug revenues being increasingly distributed by free-market forces (Cussen and Block, 2000). On the whole, crime figures would reduce dramatically as formerly illegal activities become ‘socially approved business transactions (Cussen and Block, 2000: 528). ... However, when prohibition ended, alcohol related crime decreased. The same scenario could happen if drugs were legalized too. The legalization of drugs could also stop the ‘potency effect’, which is best summarized with the example of prohibition. During this time, the sellers would sell alcohol with higher alcoholic concentrations (higher potency) because ‘hard liquors’ had greater value (per unit of volume) (Cussen and Block, 2000). This resulted in people drinking alcohol with higher concentrations such as vodka, which, when drunk excessively is more dangerous than beer and wine. The same ‘potency effect’ can also be applied to today’s drug trade, in which dealers carry more potent drugs (which are also the most dangerous to consume, e.g. cocaine) due to their greater monetary value. I believe the ‘potent effect’ of drugs could be reduced is they were legalized. A legalized drug trade could also save taxpayers money. For e xample, in the UK, drug related crime costs the state department ?16 billion a year. Easton (2009) estimated that a regulated drug market for cocaine and heroin would see ?7 billion worth of savings due to savings in the cost of drug crime. ‘Jails are also often overcrowded and large amounts of tax payers dollars are being spent on enforcement efforts that only aggravate the problem’ (Cussen and Block, 2000: 532). Legalizing drugs could therefore cut the costs, not only of the consequences of addicts’ habits, but also for tax payers. Legalizing drugs would also mean that they could be taxed like alcohol and cigarettes, which would provide the state with a new substantial form of revenue which could outweigh related expenditure / costs, occurred onto

Final letter Essay Example | Topics and Well Written Essays - 500 words

Final letter - Essay Example Apart from this , I am more alert when you ae explaining complex terms regarding the particular subject. When I look at the quality of the lecture, it can be said that it is average as the instructor is not well versed with teaching skills.. The instructor lacks the quality of empathy, where in they bond with the students and understand their strength and weaknesses. My instructor is not able to communicate from the stand point of my level. However , the quality of compassion to students is visible in the instructor. Also the instructor is intelligent and explains subject deeply and vividly for us to understand. The instructor is also having a positive mental attitude which is very important for an instructor. The instructor is always keeping a smile on the face which is really appreciative and approachable. Regarding the quality of lecture notes, it could be said that it is perfectly alright As lecture notes are supplementary working guide, they showcases order and perfection in language and subject importance . It is always noticed by me that , the lecture notes are arranged in a clean way and the print is bright enough for students to comprehend easily. The lecture note provided by the instructor is a new dimension of looking at the subject and helps me in understanding certain concepts more deeply. The lecture notes are consistently provided by the teacher which enables me to update my information on a flawless manner. The notes always have information which is exactly needed. However at times, I find that the information provided is too much for a student to contemplate. The teaching quality of the instructor and lecture notes are the main issue in teaching but apart from this, the feedback also plays an important role in class. It is mandatory for all the instructors to analyze and assess the education quality offered by them to the students. A feedback is taken by my instructor once in a month and

The four kinds of market-product strategies Essay

The four kinds of market-product strategies - Essay Example The four kinds of market-product strategies that organizations may follow depending upon the availability of their resources and requirements are: Same Market New Product (Product Development) In this strategy, an organization introduces the same product in the market that he is currently catering to. It is a type of product development that an organization does to retain and increase its potential customers by providing solutions that based on the identified requirement of customers. Same Product New Market (Market development) In this strategy, an organization takes the same product that it is currently dealing in to new markets, to turn its prospective customers into its routine and regular customers by identifying a need in that segment. It has much more to do with the identification of the right market segment and then offer them with the products from an organization’s portfolio. Same Market Same Product (Penetration Strategy) If an organization wants to cater the same market with the same product then it must have to follow the penetration strategy. It means organization will have to take the steps to increase its market share in the existing market and to follow strategies that will help organization to beat the competition. The most widely accepting activity that organizations do is to reduce the prices. The reduced prices will take the market share away from its competitors.

Multimedia assignment Example | Topics and Well Written Essays - 250 words

Multimedia - Assignment Example Adobe Soundbooth is audio editing software. The user can create and edit multiple tasks in the program to edit an audio track. The software was not very popular due to its complex interface and usability. The software releases were stopped in 2011 and Adobe Audition has replaced it. Adobe Flash is animation software. User can use this software to animate text, still images and graphics designed on other software programs. Adobe Flash is commonly used in web advertisement, games etc. Autodesk Maya is platform to create animated 3D videos. It can also be used to create powerful animation, modeling and simulated videos. Companies are using Maya to create animated films, simulated videos for schools and other professional environment and games etc. 1. Interactive and static multimedia objects have also revolutionized the Anatomy. Tools discussed above are widely used to create effective educational demos and animated videos to show how there anatomy can be used and employed.

Netball study - P.E coursework Essay Example for Free

Netball study P.E coursework Essay Netball is a fast skilful team game based on running, jumping, throwing and catching. Teams may consist of up to 12 players but only seven players may be on the court at one time, the extra players will be used if one of the players on court are injured or to tired. The aim of the game is to get the ball in the opposing goal ting as many times as possible throughout a match. The court is split by two lines that divide the court into thirds. At both ends of the court there is a shooting semicircle and a 10ft goal post with no back board. Each player has a playing position determined by the areas of the court where they may move. The playing positions are; Goal shooter (GS), Goal Attack (GA), Wing Attack (WA), Centre (C), Wing defence (WD), Goal Defence (GD), Goal Keeper (GK) Position responsibilities  GS  Her main job is to score goals and to work in and around the circle with the GA. She must be able to react quickly to things such as rebounds of the ring and quick passes into the circle.  GA  She is also allowed to shoot and must work closely with the GS to feed balls into the shooting area.  WA  Her job is to create as many shooting opportunities as possible. She has to have solid passing with a range of passes into the shooting area.  C  To take the Centre Pass and support the defence and attack. She must be swift and have sharp, quick movements. One of her main roles is to get the ball from the defending area through to the attacking area. She must be quick and have a good range of passing. WD  Her responsibility is to stop the ball getting to the oppositions shooting area. She must be good at intercepting passes. A good WD should be good at controlling the ball. She should be good at marking to prevent the WA feeding it to her shooters.  GD  Her job is to win the ball, and stop it going into the defending area as much as possible to prevent the opposition from scoring goals. She must be a good marker and stay close to the GA. She must be alert so she can collect rebounds and intercept passes so that she can get the ball back down the court into her attacking area. GK  She must guard the shooting area and closely mark the GS to stop her from scoring. Goal keepers are usually among the tallest on the team as it is a good advantage when marking the shooters. She must be alert so she can collect rebounds and intercet passes. She will also be responsible for taking throw-ins from the backline.  A bit about the rules  Centre passes Centre passes are taken alternately by the C, after a goal has been scored.  All players must start in the goal thirds in their starting positions, except for the two Cs who stay in the centre third. The Centre with the ball starts with either one or both feet in the Centre Circle. The opposing Centre stands anywhere within the Centre Third and is free to move and mark players form within. After the whistle is blown the footwork rule applies to the centre. Both feet should be in the circle, but if a player has only one foot in the circle, the other mustnt be touching ground outside the circle. The players outside the centre third must run into the centre to receive the ball. A Centre pass must be caught or touched by a player in or landing in the Centre third, if this does not happen then it is considered over a third and a free pass is awarded to the opposing team.  After receiving a pass  When a player receives a pass they are not allowed to run/dribble the ball. However they may only bounce or bat the ball once to gain control. Players have to be standing before they throw the ball.  Players have three seconds to make a pass or shot after catching the ball.  Balls may not be thrown over two third lines without being touched by at least one player; this will result in a free pass from the second third line the ball crossed.  Throw in  The ball is considered out of court when it hits anything outside the court area. The ball is returned into play by a Throw-In, this is taken by the opposite team to the one which touched the ball last before going out of play. It is taken from a point outside the line where the ball left the court. The player taking the throw in must have their feet up to but not over the line. The 3 second rule applies when the player is in position and holding the ball. Obstruction  If a player has the ball the defenders foot must be 0.9m (3ft) feet from the landing foot of the player with the ball. The defender can jump and spread their arms, as long as they do not move in towards the attacking player. The defenders are not aloud to deliberately block the attackers view by placing their hands in front of their face or eyes.  If a player does not have the ball the defender may be as close as they want, but not touching. The defender must have her arms in a natural position. They cant be outstretched.

Theories of Unemployment: Application to the UAE

Theories of Unemployment: Application to the UAE Introduction: Unemployment is defined when an individual is actively seeking the for the job but is unable to find the work (Solow, 1980). This paper attempts to explore various unemployment theories and then find the best suitable theory to apply to the UAE economy. Advantages and disadvantages of the chosen theory will also be discussed in the paper. Recommendations will be provided to reduce the unemployment in the UAE. The paper is organized as follows: next section defines and discusses five unemployment theories, while the best suited theory/theories will be discussed in the third section. The fourth section will be composed of the strategies to be employed to reduce unemployment in the UAE. Recommendation and conclusion will be provided in the last section. Unemployment theories: Since the great recession in December 2007, many countries whether developed or developing has experienced a high rate of unemployment. There are different types of unemployment. In this section, following five types of unemployment are discussed with reference to the empirical evidence. Frictional unemployment: A switching or transition between the jobs is called as a frictional employment. The transition between the job can be for many reasons which include: looking for a better-paid job, migration from one state to another, from part time to full time employment or the vice versa. If a person who seeks a job, gets according to his requirement or desires within a week will not be counted as a frictional unemployment, but this is not possible in a real life situation. Monetary and fiscal policy can also not bring the frictional unemployment down without putting an extra inflationary pressure on the economy (Bruce and Marshal, 1976). Structural unemployment   A mismatch between the kind of the job and the availability of the skill causes a structural unemployment in a country (Peter, 1969). It is the case with most of the countries that employers do not find the required skill and the labor does not find the required or an interested job (Peter, 1969). So, the workers do not take the jobs which are not highly paid or for which they do not have an interest, which increases the unemployment in the country. On the other hand, companies also do not hire individuals who do not possess the right skills and required expertise, so a structural unemployment takes place. Technological unemployment   Boinovasky and Trautwein (2010) discussed the technological unemployment in their research paper and focused on the Schemputers writing on unemployment from 1908 to 1954. Shumpter (1926, 1928, and 1931). Schumpeter concluded that all frictional, structural, and cyclical unemployed can be summed into one unemployment type which we may call as a technological unemployment. According to Neiser (1942) a technological unemployment is the stepchild of economic science and hence cannot be avoided. Regional  unemployment Unemployment due to the regional differences is called a regional unemployment. Therefore, a structural unemployment occurs in the local or regional area it is called regional unemployment. For example, an unemployment in the New York instead of the USA is known as a regional unemployment. Seasonal unemployment Unemployment due to seasonal changes is called seasonal unemployment. Many individuals get unemployed in extreme hot season in UAE and in extreme winter in the UK. Best unemployment theories for UAE (200) Chart 1: UAE unemployment rate Historical Data Chart The unemployment in the UAE is presented in the chart 1. United Arab Emirates faced an increase in the unemployment Rate from 4.3 in 2010 to 4.6 in 2011 (Central Bank of UAE, 2011). Since 1985 till 2011, a high unemployment rate was observed in 2011, which was 4.6. Ann unemployment has increased substantially over the last six years and it jumped from 2.17% in 2007 to 4.6% in January 2012. The definition of fan unemployment in the UAE is the same as in other countries; a person looking actively for the job but unable to find the work is called an unemployment. Technological unemployment best identifies the UAE economy. The major reasons behind an increase in the technological unemployment in the UAE are listed below: Increase in the population which is unskilled or not technologically advanced. Technological advancement has substituted human with machines and capital. An increase in the migrants from other countries in the UAE has increased the competition. So there is an increase in the technological unemployment. Few other causes have been identified in the report TANMIA (2011), which is presented in the chart 2 below. Source: TANMIA, 2011 How to reduce unemployment in the UAE Emiratisation To employ the residents and citizens of the country in a meaningful and efficient way by the government is called an emiratisation. This is a very active program in the UAE. It basically promotes the countrys human resource in an optimal manner to get employed and encourage the multinationals to rely on the countries own human resource. Advantages Below is the list of advantages of the Emiratisation: It adds to the growth and sustainability of the companies and manufacturers when they have to rely heavily on the local residents of the country. The UAE culture will be promoted and spread. It supports and contributes to the growth and learning of the UAE nationals for the betterment and benefits of the human capital development. Disadvantages of Emiratization The major disadvantage of the Emiratization is the forced reliance on the employment of the UAE nationals. The private sector is still lagging behind the public sector and the UAE national are not willing to work in the private sector. Conclusion and Recommendation The report presents an overview of different unemployment theories with reference to the academic literature. The major theories discussed in this report include structural, regional, seasonal, frictional, and the technological unemployment. The analysis of these theories reveals that UAE is mostly suffered without the technological unemployment. As, the country is one of the freest economy in the world with the lowest tax rates, so it is the center of all big multinationals to set-up their plants in the UAE. After having installed their plants and machinery, now their employers seek for highly technical and skilled employee. To overcome the unemployment in the UAE, the government will have to take the following actions: It should initiate active and effective labor market programs which should target at least 5000 job seekers per annum to lower the unemployment in the region. Khalifa fund should be established for amortization empowerment, which will enhance the domestic labor force demand. Government should focus on the foreign labor policy to restrict the jobs for them and improve an employment rate for the UAE nationals. Government should also improve the participation rate in the private sector which will help lower the unemployment rate due to technological advancement.

Toni Morrison and Emily Dickinson Poetic Description :: Poetry Poem

Toni Morrison and Emily Dickinson use poetic description to engage the reader into the moment. Poetry is a language with different elements. Some say that poetry has to have literary elements such as metaphors and similes. Others stress rhythm and rhyme as the most important part of poetry. Personally, poetry can be about anything and have no clear definition to it. Emily Dickinson’s poem â€Å"Success is Counted Sweetest† has rhythm and rhyme, metaphors and similes. In Morrison’s novel Sula, the scene where Hannah dies also has poetic elements. In the poem â€Å"Success is Counted Sweetest† the speaker states that â€Å"those who ne’er succeed† (2) place the highest value on success they â€Å"count† it â€Å"sweetest†. In order to understand the richness of this, the speaker states one must feel â€Å"sorest need.† (4). Dickinson states that the members of the victorious army â€Å"The purple host/Who took the flag today† (5-6) are not able to label victory as well as the defeated or dying man who hears from a distance the music of the victors. People tend to desire things more intensely when they do not have them. This poem goes to show that Dickinson is pretty aware of the complicated truths of human desire. Dickinson switches roles and speaks on behalf of the dying man, who hears the victorious celebrating. To the dying man, defeat meant that he had lost everything. This poem causes the reader to think about what success and failure are truly about. To the dying man on the field of battle, barely living would have been a priceless success. Instead, the men celebrating victory are those who won the war. Dickinson uses each verse to relate a different perspective of success and need. In the first, she introduces how those who long for something they never have achieve a greater thrill of achievement than somebody who had the same thing the deprived sought for all along. In the second verse, Dickinson discusses the victorious soldiers who acquired something apparently neither here nor there to their existence. This thought is associated in the final verse when the tragedy and yearning of the wounded is revealed. In Morrison’s â€Å"Sula† the death of Hannah is very poetic. To begin with, Hannah takes a nap and dreams of a red bridal gown. She tells Eva about it, but Eva is too distracted by Sula’s adolescent behavior to think much about it.

Flowcharting :: GCSE Business Marketing Coursework

Flowcharting A flowchart is a planning tool that uses graphics or symbols to illustrate the steps of a particular process. In a business organization "flowcharting, also known as logic or flow diagramming, is an invaluable tool for understanding the inner workings of, and relation- ships between, business processes." (Harrington, 86) There are four basic flowcharts, each having a specific function and they include: block diagrams, ANSI standard flowchart, functional flowchart, and geographical flowchart. Understanding and applying flowcharts normally will improve the quality of a company's product or service. The most common type of flowchart is a block diagram, also known as a block flow diagram. "Block diagrams provide a quick overview of a process, not a detailed analysis. Normally they are prepared first to document the magnitude of the process; then another type of flowchart is used to analyze the process in detail." (Harrington, 92) Block diagrams use elongated circles to depict the beginning and the end of a flowchart, and all activities in between are represented by rectangles with lines and arrows connecting each activity. Of the four basic flowcharts, the block diagram is the easiest to understand and use. As previously stated, a block diagram is a flowchart that is used as a starting point. Applying the ANSI standard flowchart makes a perfect follow-up flowchart that provides greater detail using additional symbols. A rectangle is used to indicate a change of operation. A diamond is used to indicate that a decision is to be made. The movement or transportation of property is indicated by a fat arrow while a slim arrow denotes the movement from one process to another. An elongated circle depicts the beginning and the end of a process. The amount of detail involved with the ANSI standard flowchart accurately depicts the sequence of events of a specific business process. Another type of flowchart is a functional flowchart. "A functional flowchart identifies how vertically oriented functional departments affect a process flowing horizontally across an organization." (Harrington 101) For example, the hiring process might begin with a manager realizing the need for another employee so his request would then be submitted to the controller to evaluate the budget. The controller would then ask the personnel department to conduct interviews to search for an employee to hire. Using either standard or block flowchart symbols works effectively with a functional flowchart.

Fast Food Nation- Why the Fries Taste Good Essay -- Nutrition

â€Å"The basic science behind the scent of your shaving cream is the same as that governing the flavor of your TV dinner,† (Schlosser 122). Eric Schlosser, the author of Fast Food Nation: The Dark Side of the All-American Meal was a Princeton graduate with a degree in American History. He’s written for the Atlantic Monthly since 1996 where he was given a prompt about America and its fast food industry. His simple magazine article transformed into an international bestseller. His book was on the New York Times bestsellers list for nearly two years. Schlosser has appeared on 60 Minutes, CNN, FOX News, and many others. His work has appeared in Rolling Stone and The New Yorker (Drury University). In Schlosser’s book, Chapter 5: â€Å"Why the Fries Taste Good† helps to explain what we are actually eating when it comes to America’s fast food industry. The beginning of this chapter focuses on the J.R. Simplot Plant which is located in Arberdeen, Idaho and processes around a million pounds of potatoes per day (Schlosser 111). John Richard Simplot was born in 1909 and spent much of his childhood working on his family’s farm. Simplot went against his father and dropped out of high school at the early age of fifteen and began working at a potato warehouse in Declo, Idaho. When J.R. turned sixteen, he became a potato farmer (Schlosser 112). It only took about ten short years for J.R. Simplot to become the largest shipper of potatoes in the West. World War II brought a lot of wealth to Simplot. He sold dehydrated onions to the U.S. Army and he eventually became one of the main suppliers of food to the U.S. American military during World War II (Schlosser 113). By the time Simplot was 36 years old, he was able to grow, fertilize, proces... ...amb Water Gun Knife,† (Schlosser 130). The potatoes became fries and they are blanched, dried, fried, and then frozen. Inside the freezer is about 20 million pounds of frozen french fries ready to be shipped and sold (Schlosser 131). This chapter focuses solely on why fast food, fries in particular, taste so good. Schlosser informs his audience of exactly what they are eating when they order a large french fry at McDonalds. The fries may start out as fresh potatoes, but what many don’t know is how fresh potatoes factually turn into the famous french fry. Works Cited "Eric Schlosser Biography." Drury University. Web. 04 Apr. 2012. . Schlosser, Eric. "Chapter 5: Why the Fries Taste Good." Fast Food Nation: The Dark Side of the All-American Meal. New York, NY: Harper Perennial, 2005. Print.

5 Benefits of Facebook

————————————————- 5 Great Benefits of Facebook Fan Pages for Local and Small Businesses Small and Local businesses are discovering the advantages of having a Facebook fan page and are beginning to learn the secrets to attracting new customers and website visitors with simple tricks that are classified as affordable and easy. With some effort, your great plan or product can be become a fan favorite on Facebook! We often hear the old adage, It’s an amazingly small world when coincidences occur or common acquaintances are discovered.With the growing rise in popularity of Facebook, the entire world seems even smaller in recent times, simply because this popular social network connects people around the world, building a global community of shared connections and interests that knows no cultural boundary. Facebook allows users to connect not just with old friends, however with people all over the world who share their interests and passions on fan pages created for them. These fan pages are fundamental to Facebook’s popularity and incorporating one into your marketing plan might just be your ticket to success.With just a few clicks of the mouse, you   can create a Facebook fan page to advertise your product, interest or passion. Without any effort or expense by you, Facebook’s search feature will yield your fan page as being a search outcome and those who share your interest will soon find you. To help get more website visitors to your fan page without any cost, you can spread the concept about your latest page to all your current client database and Facebook connections.Considering that the average Facebook user has 130 friends, there exists nearly endless potential for attracting new individuals to your page simply by reaching over to those you already know and asking them to assist you in making connections. Naturally, you also wi ll want to be sure to promote your fan page on your website, and vice versa. Proven Benefits of Facebook Fan Pages: 1. Attract more traffic to your site through fan page links- People who find you on Facebook will probably be interested enough into your product or service to click on a link that will take them directly to your website. 2.Effortless income potential- Through Facebook’s innovative advertising options, you can make an income by targeting certain demographics and like-minded potential customers for a very low cost. 3. Easier search engine optimization- A Facebook fan page does more than heighten your exposure within a social network; a fan page raises the odds of your name being found quicker on search engines, like Google. 4. Increased customer loyalty- Current customers who follow your Facebook fan page will develop an individual connection to your product or service, particularly if you are diligent about feedback and responses with their posts.Fan pages offer fans chances to post pictures, provide product reviews and with loyal fans to post feedback and comments that may possibly attract others and provide you with priceless insight into the wants and also needs of your projected audience. 5. Get to know your customers- With Facebook’s detailed analytics, you will get entry to valuable specifics about people who follow your fan page, such as their gender, age and also place. Gaining a more rewarding knowledge of the demographics of your respective group of followers can help you more effectively reach particular people with targeted, customizable advertising.Facebook is fast becoming the most popular element that links people from around the world. As friends connect on Facebook, they naturally share information about products and services they normally use and love. That is where a Facebook fan page and its great potential for business owners enters into play. Increasing your global exposure with a fan page for your product or s ervice provides a simple means for people to hook up with you and tell their friends about you.The great thing about a Facebook fan page is the benefits that are available to even the smallest business and it also takes simply passion and purpose to attract fans and initiate to reap all of the benefits Facebook fan pages have to offer. Business owners worldwide depend on Facebook experts for a bunch of their Facebook fan page needs, from Facebook marketing suggestions to information about how to monetize Facebook. Visit us online or call us at 206. 350. 3504 to learn more about the proven advantages of Facebook fan pages and how to use them to get results for your business. ————————————————-Facebook Business Basics (Lesson 1): Facebook Status Updates and How They Work So That You Can Better Understand How to Use Them to Your Advantage October 19, 2011 by  Lisa Santos    ·Ã‚  Leave a Comment 1 Welcome to the first lesson in the Facebook Business Basics Crash Course. Over the next few weekly posts you will receive several lessons that will help you learn a few basic ways that you can build your business and increase your profits with Facebook . In this first lesson let’s talk a little about Facebook status updates and how they work so that you can better understand how to use Facebook to your advantage.Because there are so many social network terms out there, let’s start this lesson by distinguishing early on what a Facebook status actually is. A Facebook status is a post that appears for your contacts to read. Whereas before, Facebook statuses were immediately broadcast for everyone, now there are plenty of privacy settings to protect the person by letting them choose who can actually read their messages. You can also interact through your Facebook status. Friends and other contacts are allowed to comment on the Facebook status or s imply Like the status. Recently, Facebook has added a tagging feature to Facebook statuses.Put @ in the beginning and you are allowed to tag as many as 6 people in a post. Friends and contacts that are tagged will be notified in the same way that they are also notified when somebody else or the status owner has replied a status he   commented on. How are Facebook statuses important for professionals, you may ask? Well, Facebook statuses are what many consider as the very essence of Facebook. Here, customers, potential customers and other interested parties can interact on a particular piece of information in a casual manner that is way more convenient and conversational than email or even Twitter actually will.With Facebook statuses also, almost everyone can join in the conversation (that is if you want them to) which makes for a casual promotion of your product, service or company. The Facebook status is a powerful part of using Facebook for your business. The number of Likes and comments for every Facebook status will help your page climb up in its search engine position. Facebook statuses can also help you with branding efforts. For your Facebook marketing to be successful it is important that you monitor your page carefully, that you keep your status posts enthusiastic and professional at the same time.While it’s tempting to place something instantly catching, hilarious or even shocking, you need to ask yourself first whether this will help the business reputation in the long run or will it just server as temporary entertainment? It is important to optimize Facebook statuses in order to make them more searchable for potential customers. A good feature to use is Facebook status tagging. What makes this so advantageous for business owners is that when you tag affiliated companies in the post, it will also appear on their page. Therefore exposing your company to customers who may be looking at a related site.You can also do this with community pages. When you tag a community page, you will gain access to millions of potential customers who may have the same interests as your business. While it’s important to organize your Facebook status updates, it isn’t recommended that you leave all the work to organizing sites like Hootsuite. Checking through a Profile or Fan Page that are dominated by RSS Feeds is a turnoff for most potential customers. Clients want to feel like they’re interacting with a real person in the company, so be mindful of interaction.We have a lot to go over in the next few days if you want to learn how to use Facebook for your business, so make sure you look for your next lesson soon. We will be talking about how you can use Facebook to attract new customers. ————————————————- —————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- Facebook Business Basics (Lesson 2): How To Use Facebook to Attract New Customers 0 It’s time for your second lesson in the Facebook Business Basics Crash Course.I hope you found lesson one informative and that you now have a good understanding of how Facebook statuses work to your advantage. In this lesson we are going to talk about how you can use Facebook to attract new customers. Some business owners ask, why is it important to establish online presence through social networking sites particularly Facebook even when if you already have an official website? Simple, because Facebook is more accessible and to most, more user-friendly than any traditional website will ever be.It gives a sense of friendliness to business that puts prospects at ease and lends a sense of credibility to businesses who have no website to speak of. Aside from this, a Facebook page allows a business to be more interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. While it may seem scary because you can be given both positive and negative feedback, businesses should not be afraid because with Facebook it can be easily moderated. If you have a mind to you can retain the best feedback and hide the rest.This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to your business, and can entice the potential customer reading it. Furthermore, customers who are tired of traditional online marketing such as email, newsletters and online ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your busin ess access to over 500 Million users without even having to buy e-mail addresses like what traditional email marketing resort to.Interaction isn’t limited to Facebook updates and wall posts though. You can also use Apps to provide photos, notes and videos. When using a Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service. Again, this can engage the community to be more interactive as was successfully executed by the Pampers’ Facebook Fanpage.Other companies like Ben & Jerry’s go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance. Facebook is also a great tool to gain audience to promos, special prices and di scounts as in the case of the company rushIMPRINT, who use their page to feature their products for sale. The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page.Various incentives can be given exclusively to Facebook users which aren’t accessible by those who follow you through e-mail, Twitter or your official website. Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass. Facebook is an easy tool to master and can add just the right sense of fun, differentiating you and your business from the rest in the market. That’s it for today’s lesson.In your next lesson we will be talking a bout how to use Facebook to advertise your business without spamming. ————————————————- Facebook Business Basics (Lesson 3): How You Can Use Facebook to Advertise Your Business Without Spamming November 18, 2011 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment 0 It’s time for your third lesson in the Facebook Business Basics Crash Course. Today let’s talk about how you can use Facebook to advertise your business without spamming. Using Facebook as the means for free advertising is probably one of the wisest moves any business person can make in this competitive marketing age.As we have been discussing Facebook offers plenty of opportunities for the business owners to launch develop and grow through its influential social network. Through Facebook, you can actually choose who to target just as easily as a paid system such as Google Ads does. Through Facebook, you can choose the location, interests, relationship status, gender, age and location of your target market. What a convenient way to start your marketing strategy online! The best part is that it can actually be free if you want it to be. Facebook gives you the option of running free or paid promotions.The paid aspect is through Facebook’s formal ads. Now, how do you run free promotions? Why, through your personal network, of course, or through your fan page. If you’re launching a product, service or brand, it is recommended to have a formal fan page. Nevertheless, personal connections such as friends, friends of friends, acquaintances and relatives will help greatly in building your business social network. Wall updates, photos, notes, group discussions and basically any other posts will help the product or service stay top-of-mind.As I mentioned in your last lesson, prospective customers want companies to have enthusiastic and informative updates. Tip: Don’t make the mistake of barraging your customers or potential customers with too many Facebook updates at one time, or worse, continuously flood their Facebook walls with the same message placed several times. Spamming is annoying no matter who does it, so take care that you avoid doing that to your friends and fans. The best way to avoid spamming others, however intentional or unintentional, is to choose your target market well.Nobody wants to receive a wall post that is a generic message of a product they’re not even interested in. You can control who sees your message by researching the person’s likes or dislikes which may be apparent in their profile page or you may also ask from a personal contact. You can even check out organizations or groups that they are affiliated with online which are related to your business or industry. Another way to place a wall post in that isn’t tantamount to spamming is to place it like a personal message. The less generic the message is,   the better.You may start with something like, ‘Hi. I just saw from your profile that you like Ice Cream and I though you may be interested in a free sample of our Homemade Ice Cream. ’ If this strategy is a bit too forward for you, then work on making Facebook applications that can insert advertisements into them or better yet, try Social Ads. Demographically speaking, these two are more effective and less time consuming than having to analyze your customers one by one. That’s it for today’s lesson. In your next lesson we will talk about using Facebook and Twitter together for your business. u are here:  Home  / Advertising ————————————————- Facbook Advertising for Local Business: 5 Benefits You Can Receive From It November 3, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment Facebook Advertising Local Business You’ve probably read this a million times, but one of the best things you can do to boost your business’ online performance is to participate in the world of social media. And what HOT social media platform do you know that can help you with that? Facebook of course! =) Facebook is your best avenue to start on this journey of advertising.It offers a lot of features that are especially helpful for  local business  owners like yourself. If you aren’t making use of  Facebook advertising  and timeline pages (aka fan pages), then you should be, no matter how small or localized your business is. Here are five benefits for  local business  from  Facebook advertising: ————————————————- 1) Highly targeted marketing – Facebook Advertising Local Business One of the best things about Facebook ads is that you can specify exactly who you want to view your ads, based o n things like age, interests, and geographic location.For example, if you run a mobile salon business, you may opt to target your ads to women in your area who have expressed an interest in beauty, hair care, fashion, and salons. ————————————————- 2) The Snowball Effect – Facebook Advertising Local Business Basically, any time someone clicks on your ad and lands on your page, they have the option of â€Å"liking† your page if they are pleased with what they find. Any time someone likes your page, that activity shows up in that person’s newsfeed.This means that all of that person’s friends are exposed to your page and have the option of liking it themselves. Facebook ads are a great way to attract attention to your page and gain fans on an exponential level. ———————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 3) Broader Reach – Facebook Advertising Local Business The numbers don’t lie: Facebook is the world’s highest ranking website, and is viewed on a global scale. You may have a small local business, but there is no question that if you sell a product, your business could benefit greatly from having a broader reach. ) Smart Phone Users – Facebook Advertising Local Business Most people these days access the web from their smart phones on a regular basis. By using Facebook advertising, you are making your presence known to local smart phone users who only search for businesses while on the go. 5) Customization – Facebook Advertising Local Business In addition to the previously mentioned targeting, Facebook ads also allow for a lot of flexibility when it comes to customizing ads to your liking, especially when compared to Google ads (a very common advertising platform that you are likely already using).For example , the ability to have longer descriptive text and the ability to add images allows you create ads that best suit your needs and marketing goals. To make the most of your social media marketing, contact the professionals. We at  LS Virtual Assistant Services  can help take your Internet presence to the next level. Contact us by phone, at 757-204-5782, or  contact here. Filed under  Advertising,  Facebook,  Facebook Marketing  Ã‚ · Tagged with  facebook ads,  facebook advertising,  facebook advertising local business,  Local Business ————————————————- Ways to Boost Up Your Facebook Fan Activity October 26, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment Got a fan page for your business but it’s lifeless? Well, it’s time to shake things up on your fan page. With the popularity of social media sites like Facebook, there is a new way to mar ket: it’s interactive. You no longer have to figure out creative ways to relay messages that will somehow get peoples’ attention, and then sit back and hope it’s working. By marketing through social media sites like Facebook, you get to hear your customers’ reactions first-hand, and can tweak your marketing efforts accordingly.In my post today, I’m going to cover 5 ways you can wake up your fans and get them interacting on your fan page. Here we go†¦ The first way is by  interacting on other fan pages. Why is this important? Because you want to build credibility on Facebook and in order to do that you need to be an active participant on other fan pages related to your niche or business. Simply get involved in serious discussions, post useful bits of information, or even show your support for the page and people will reciprocate by participating more on your fan page.The second way is through  interactive type Apps. There are numerous apps on Facebook that are helpful in building up your fan page activitiy. An example of one is the â€Å"Fan of the Week† app which actually keeps track of your fans’ participation and acknowleges your top fan of each week. People love being recognized and this app will surely encourage your fans to keep hanging out on your fan page more often. The third way is very simple. Be GENUINE! Make your communication human and not like a robot. Be yourself. Interact on a personal level with your fans and they will respond.The fourth way is through  Fan Page partnerships. Get with other fan page owners and promote each other’s fan pages. You can promote other fan pages by sharing their pictures and posts, and by linking to their pages from your own page. And finally, another way, is by  having a contest. Create a contest of some sort and provide your fans with a chance to win a prize, based on their participation. You can set it up any way you like. It can be anything lik e a photo contest or answering a silly question and then advertise the prize and the deadline date.As you can see, there are some very simple ways you can take action on to increase your Facebook fan activity. If you want to get the most out of your social media marketing, contact the professionals. We at LS Virtual Assistant Services can be reached by phone, at (757)204-5782, or reach us on our  contact form. Filed under  Facebook,  Facebook Fan Pages,  Facebook Marketing  Ã‚ · Tagged with  faccebook activity,  facebook fan page activity,  increase fanpage activity ————————————————- How to Make Your Facebook Timeline Posts Stand Out May 1, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a CommentIt seems that the new Facebook format, Timeline, really has people in arms. But don’t people always complain any time Facebook makes format changes? The truth is, F acebook Timeline has some great new features that truly broaden the Facebook user experience . . . and Timeline is not going anywhere. As of today, Facebook users will have no choice but to learn and adapt to Timeline since most all profiles have been converted. One great thing you can do with your Timeline is to make your most important posts (of your choosing, of course) stand out amongst the rest of your posts.How do you accomplish this? Read on for step by step instructions: Timeline Highlight. The new feature that allows you showcase any and every post you want to call special attention to is called â€Å"Highlight. †Ã‚   Highlight is super easy to access and use, as you will see in this breakdown. (Side note: the Highlight feature applies to Facebook fan pages only. The same feature is actually called â€Å"Feature† on standard profile pages. However, both Highlight and Feature work the same way. ) How does Timeline â€Å"highlight† your posts? Basically, when you choose a post to highlight, that post is xpanded to the full width of your screen (or the full width of the Timeline, that is). Where is the Highlight feature? This is easy. Simply hover your mouse around the upper right hand corner of your post and two buttons will appear: a star and a pencil. The star is your Highlight button. The highlighting process. Click on the star. Yes, that’s it. If you make a mistake and highlight the wrong post, or if you have a change of heart and decide that a post you highlighted is unworthy, simply click the Highlight star again to remove the highlighting.What can you highlight? Anything you post on Facebook may be highlighted. This means status updates, photos, videos, Timeline events, and much more. As a matter of fact, you may use Highlight to customize the look of your page in any way you like; for example, you may opt to highlight every one of your posts if you prefer that your page fans have a large, simplified view of everything you post. Facebook’s new Highlight feature can be a powerful marketing tool, if you know how to use it. To make the most of your social media marketing, contact the professionals.We at LS Virtual Assistant Services can help take your Internet presence to the next level. Contact us by phone, at 757-204-5782, or use our  contact form  here. Filed under  Facebook,  Facebook Marketing,  Facebook Timeline  Ã‚ · Tagged with  facebook timeline,  facebook timeline highlight feature,  highlight posts in facebook,  powerful marketing tool,  social media marketing ————————————————- The Importance of Using Customized Facebook Pages that are Built to Capture Leads February 7, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a CommentMost business owners understand that fresh leads ultimately means more business. Therefore, having a powerful, steady stream of lead p ouring into your business is not an option – it’s a must. One way to accomplish this is with a customized Facebook Fan page that is built to specifically capture leads. I’m sure you’re heard of Facebook†¦ Yes, that site that currently has over 750 BILLION users? That’s it. Any smart business knows they need to have a strong presence on Facebook if they want to continue to grow and prosper. How does a lead capture Fan page work?Let’s say a business prospect lands on your lead capture Fan page because it’s clean, attractive, and professional-looking. They get just enough information to pique their interest so they decide to take your free offer in exchange for their email address. They now want to know more about you and decide to venture over to your website to get even more information†¦ Not only that, but now that you have their email address, you can start communicating with them on a regular basis and work on converting t hem into a customer. Can you see how this process can end up giving you an endless stream of new leads?Ensure that your business is on the front lines. A sleek, real-time and inspirational Fan page will draw in customers who did not know they needed what you have to offer. Put your advertising dollars in the right place. As a savvy business owner, harness the energy of social media fans who will â€Å"like† your business. When you customize your Fan page, whether you are a small business, non-profit or service industry, your web presence and reputation will catapult your bottom line to high profits and product longevity. Nothing motivates people more than liking what their friends like.When you use customized Fan pages to capture leads through social marketing, your business is sure to be a winner. Filed under  Facebook,  Facebook Fan Pages,  Facebook Marketing  Ã‚ · Tagged with  customized fan pages,  facebook fan pages,  facebook pages,  lead capture fan pag es,  lead capture pages ————————————————- Facebook: The Real Power Of â€Å"People See – People Do† January 24, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment In case you haven’t noticed, just about everyone is online these days doing a thousand different things.From paying bills, to arranging travel, to shopping for a new home, people spend a LOT of time online. People are even using the Internet more than ever to keep in touch with family, friends, and co-workers. Not only do they keep in touch with each other, but they recommend products and services that they like. For instance, when one person â€Å"likes† a product or service, they let other people know about it and they, in turn, â€Å"like† the product or service too. On Facebook, businesses build followers by getting them to â€Å"Like† their Facebook Fan pages. Imagi ne omeone being in love with your product or service†¦ so they tell everyone they know. Then, they come to your Fan page and â€Å"Like† you and now they get all of your promotions and become loyal customers. The process becomes viral and continues to go on and on†¦ Business owners are becoming aware that they also need to be online in a major way to capitalize on social network usage amongst consumers. It is a fact that your business success strongly relies on a solid, reputable online existence. If you do not have a customized landing page you are actually losing out on business.Your gross income is probably sagging if you are a small business owner without an online fan base or ability to capture leads. Imagine how much traffic you can send to your website if you provide surveys for your customers about that new product you want to launch? Not only will you get real-time data for market analysis, but your customers will be delighted and relieved to know they can find you, their friend, online 24/7. If you really want to effectively allocate your marketing and advertising dollars wisely, get a Fan page setup and start a viral explosion amongst your satisfied customers.

National and Global Finance Essay

1. Choose an example of a type of new company you could start, and then use this company idea to answer the questions below. You might choose a pet store, a restaurant, a tutoring business, or something else. This can be the same type of company you chose in assignment 8 or 9, or it can be different. a. Describe the type of business you chose. (1-2 sentences.) -A grocery store. b. Describe at least two ways in which the local, state, or federal government would have an impact on your business. (2-4 sentences.) -The state government would impact my business’s profit because we have to pay taxes for what we sell. -The federal government would impact my business because I would need to make sure that my store is up to safety standards by the CPSC. 2. Describe at least one advantage and one disadvantage of price ceilings and price floors. Do you think price ceilings and floors are more helpful or more harmful to consumers and the economy? Explain. (2-4 sentences. ) -One advantage of the price ceiling is that people won’t be paying outrageous prices for things they need, one disadvantage is that they could be set too low for the company to make enough money. I think that the floors and ceilings help the economy and are more helpful for the consumers, if there were none, then a company could charge 10 dollars for a gallon of gasoline, which would cause people to not want to buy gas, even though some people are paying that amount, a lot less people would be buying gas so the company, economy, and consumers would all be hurt. 3. Describe at least two negative outcomes of having too little money and credit in the economy. (2-4 sentences. ) -It makes it so that banks can’t lend out as much money, if there is no money to be lent out, entrepreneurs can’t make investments and people can’t buy things like houses as easily, this causes a cycle where  the economy grows slowly 4. Describe at least two negative outcomes of having too much money and credit in the economy. (2-4 sentences. ) – Inflation happens, that’s when the value of the dollar raises, not everyone gets higher wages when that happens, but things end up getting more expensive, causing consumers not to buy stuff. 5. Which Fed tool do you think is most important, and why? (2-4 sentences.) -Probably the Reserve Requirements, if they didn’t have that the bank would be able to screw the government and anyone who uses the bank. 6. Choose one of the following government agencies or laws: FTC, EPA, FDA, CPSC, OSHA, FLSA, EEOC, ADA, SEC, or Affirmative Action. Search online to learn more about the agency or law, and then describe three specific things the law or agency accomplishes. Make sure the information comes from a trustworthy website. Include a link to the website in your answer. (3-6 sentences.) -The EPA is all about helping and protecting nature and our selves, they have passed many laws to keep us safe. Some of these laws include: C.A.A., or the Clean Air Act. This is a Federal law they passed to make sure we’re not releasing too much emission into the air, or releasing really bad things. Another law they have passed is the C.W.A., or Clean Water Act, this is also a Federal law, it protects our water systems from getting infested with pollution and toxic chemicals, without this we could lose our fishing locations and fresh drinking water. The last law they have passed that I am going to share is the E.S.A., or better known as the Endangered Species Act, this is a lot like the other two acts, but specifically targets endangered species from going extinct. Whether they’re plants, animals, or aquatic life, this law protects species in low numbers from being hunted, destroyed, or sought after. 7. Describe  at least two products that are commonly imported into the United States. (1-2 sentences.) -Oil from the Middle East is often imported to the U.S., another product that is commonly imported from other counties is a lot of different foreign cars and car parts from companies like Toyota. 8. Describe at least two products that are commonly exported from the United States to other countries. (1-2 sentences. ) -Aircrafts, a lot of military and commercial planes & helicopters are exported from the U.S. to many different countries. 9. Why does the U.S. government encourage U.S. companies to sell their products in other countries? Explain how this helps the U.S. (2-4 sentences.) -It does so because the more U.S. products going to other continents and nations the more tax money comes in for the U.S.; the more tax money, the better our economy does. 10. Find the value of one U.S. dollar in a foreign currency. You might choose the Euro, the Japanese Yen, the Canadian dollar, or another currency. List the type of currency and the current value of the U.S. dollar in that country. – $1.00 USD has the buying power of â‚ ¹59.28 INR (Indian Rupee.) 11. Describe at least three exchange rate factors that are likely to attract foreign investors to a country’s currency. Explain why these factors are attractive for foreign investors. (3-6 sentences.) -Inflation, they want the inflation to be low so that the can sell their products for higher prices to the U.S.A. Another thing investors don’t want is an unstable country, whether that’s political or economic troubles. The last thing investors want is a high interest rate, if the interest rate in China is 15% and in the U.S. it’s 9%, then that company will probably want to invest with a company in China because they will receive more money in return for their loan.

Cowboys and Indians †Clara Madsen Essay

1) Resume The story â€Å"Cowboys and Indians† is about a girl, who is at her grandmothers funeral. She doesn’t feel very comfortable, so she calls her cousin David to come and rescue her. He is a real rebellion and he picks her up on his motorcycle. Their first stop is at a bar where they drink a couple of shots and a beer. Then they drive of again. At the second stop they smoke a joint and talk about their grandmother, and how David feels stuck in his life. Then they gets hungry and decides to eat at a little takeout stand. There are sitting two old women. They tell that the wind brings devil spirits and they think that David and the narrator brought it with them. Then they drive home, and says their goodbye outside the house. David doesn’t want to deal with the family. 2) Characterize The Narrator is a girl with two personalities. She have learned to behave so she can fit in the society, but she is an outlaw. Almost like David. She hasn’t found her right identity yet, so she is living a kind of double life? Already in the beginning she knows that she is old enough to help ind the house and talk to people, but she just want to escape. â€Å"Our grandfather, the patriarch of the family, despised us both†. (l. 57) The grandfather also thinks that she is different even though she tries to hide it. The narrator is also an little naive, because she believes in almost everything David tells her. She wants to be tough and cool, when she is around him but she is often a little insecure.

A Hypothesis Is a Claim

A hypothesis is a claim Population mean The mean monthly cell phone bill in this city is ? = $42 Population proportion Example: The proportion of adults in this city with cell phones is ? = 0. 68 States the claim or assertion to be tested Is always about a population parameter, not about a sample statistic Is the opposite of the null hypothesis e. g. , The average diameter of a manufactured bolt is not equal to 30mm ( H1: ? ? 30 ) Challenges the status quo Alternative never contains the â€Å"=†sign May or may not be provenIs generally the hypothesis that the researcher is trying to prove Is the opposite of the null hypothesis e. g. , The average diameter of a manufactured bolt is not equal to 30mm ( H1: ? ? 30 ) Challenges the status quo Alternative never contains the â€Å"=†sign May or may not be proven Is generally the hypothesis that the researcher is trying to prove Is the opposite of the null hypothesis e. g. , The average diameter of a manufactured bolt is not e qual to 30mm ( H1: ? ? 30 ) Challenges the status quo Alternative never contains the â€Å"=†sign May or may not be provenIs generally the hypothesis that the researcher is trying to prove If the sample mean is close to the stated population mean, the null hypothesis is not rejected. If the sample mean is far from the stated population mean, the null hypothesis is rejected. How far is â€Å"far enough† to reject H0? The critical value of a test statistic creates a â€Å"line in the sand† for decision making — it answers the question of how far is far enough. Type I Error Reject a true null hypothesis Considered a serious type of error The probability of a Type I Error is ? Called level of significance of the testSet by researcher in advance Type II Error Failure to reject a false null hypothesis The probability of a Type II Error is ? Type I and Type II errors cannot happen at the same time A Type I error can only occur if H0 is true A Type II error can o nly occur if H0 is false Critical Value Approach to Testing For a two-tail test for the mean, ? known: Determine the critical Z values for a specified level of significance ? from a table or computer Decision Rule: If the test statistic falls in the rejection region, reject H0 ; otherwise do not reject H0State the null hypothesis, H0 and the alternative hypothesis, H1 Determine the appropriate test statistic and sampling distribution Determine the critical values that divide the rejection and nonrejection regions Collect data and compute the value of the test statistic Make the statistical decision and state the managerial conclusion. If the test statistic falls into the nonrejection region, do not reject the null hypothesis H0. If the test statistic falls into the rejection region, reject the null hypothesis. Express the managerial conclusion in the context of the problem p-Value Approach to Testing -value: Probability of obtaining a test statistic equal to or more extreme than the observed sample value given H0 is true The p-value is also called the observed level of significance H0 can be rejected if the p-value is less than ? Hypothesis Testing: ? Unknown If the population standard deviation is unknown, you instead use the sample standard deviation S. Because of this change, you use the t distribution instead of the Z distribution to test the null hypothesis about the mean. When using the t distribution you must assume the population you are sampling from follows a normal distribution.All other steps, concepts, and conclusions are the same. One-Tail Tests In many cases, the alternative hypothesis focuses on a particular direction H0: ? ? 3 H1: ? < 3 This is a lower-tail test since the alternative hypothesis is focused on the lower tail below the mean of 3 H0: ? ? 3 H1: ? > 3 This is an upper-tail test since the alternative hypothesis is focused on the upper tail above the mean of 3 Proportions Sample proportion in the category of interest is denoted by p W hen both X and n – X are at least 5, p can be approximated by a normal distribution with mean and standard deviationPotential Pitfalls and Ethical Considerations Use randomly collected data to reduce selection biases Do not use human subjects without informed consent Choose the level of significance, ? , and the type of test (one-tail or two-tail) before data collection Do not employ â€Å"data snooping† to choose between one-tail and two-tail test, or to determine the level of significance Do not practice â€Å"data cleansing† to hide observations that do not support a stated hypothesis Report all pertinent findings including both statistical significance and practical importance